The hottest label is small and big market

2022-08-14
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Label: small body and big market editor's note: the topic of labels has become increasingly hot in recent years. According to insiders, this is due to the huge profits of the label industry, which is unparalleled in the whole packaging industry. Nowadays, the rapid development of retail industry in China has led to a sharp increase in consumer demand for labels. As a country with a population of 1.3 billion, its daily consumer goods are quite considerable, because any product needs labels to "verify the identity", so you can imagine how huge the demand and output value of labels are. This also provides a favorable market and exhibition stage for the development of China's label industry. Data shows that the global label consumption is increasing at a rate of%. In the future, the development of labels is no longer the general category of "mainland goods", but the pursuit of high quality, precision and particularity

"SARS" winner: the label industry

SARS last year provided opportunities and challenges for the development of some specific industries. In addition to manufacturers of sanitary products such as masks, another winner is the label industry. Since the outbreak of SARS, disinfection products and hand sanitizers in labeled bottles have been doing a brisk business. This is a rare opportunity for China's standard signing industry, which is still at a relatively early stage of development

relevant data show that China's packaging industry, especially the label industry, has achieved an annual growth rate of 20% since the implementation of the monitoring system. In terms of quantity, the total amount of labels is more than 1 billion square meters, most of which are wet glue labels

the composition of China's label industry is mainly domestic enterprises. However, in the past 10 to 20 years, more and more foreign companies have entered the Chinese market, bringing new technologies and new quality standards to the label industry. Mainly in the substrate, printing equipment, end customers and so on

in terms of base materials, the world market leader "Eli" entered China in the 1980s and opened its first factory in Kunshan, Shanghai. Today, Ellie has 600 employees in the mainland, and has also opened a self-adhesive printing college. In fact, the substrate Market in China is quite concentrated, and the supply of the six major manufacturers accounts for about 50% of the whole market. And most of them are foreign-funded companies, such as Siwei in Taiwan, Gaoguan in Shanghai, Lintec, fine label and laflatak. Among a large number of domestic manufacturers, the vast majority can only produce low-grade products. According to relevant sources, famous foreign companies will have greater investment in the future. For example, Lintec has just invested 30million yuan to set up a factory in Suzhou to produce polyester film products

in terms of label printing, data show that there are about 80000 printing enterprises in China, but about 50% of the printing volume comes from 2% of them, that is, 20000 of the 80000 enterprises undertake packaging printing business. The annual per capita printing volume in China is about 4 euros, less than 1% of Japan (373 euros), 261 euros in the United States, 230 euros in the European Union, and 46 euros on average in the world. However, the annual growth rate in China is very high, up to 14%. According to experts' analysis, embossing technology dominates China's label market, and offset printing is also very common. In the label industry, the more specialized manufacturers are, the more flexographic printing is used, among which UV flexographic printing is the most popular. At present, professional manufacturers of narrow width printing are also selling products to China. For example, gallus is a partner company of Heidelberg, and nilmeter is a long-term sales partner based in Hong Kong and a sales organization directly launched in mainland China recently. It has introduced advanced equipment to the Chinese market, which has played a role in promoting the development of China's label industry. Mcandi was also represented by the Sino US joint venture United printing equipment company based in Beijing to enter the Chinese market for many years

in terms of end-user applications, foreign brand companies have brought global successful products with high-quality packaging into the Chinese market, forcing the entire supply chain to improve quality and performance. Multinational companies bring their own packaging suppliers into China, or train Chinese companies to improve manufacturing standards. Chinese consumers are increasingly demanding to improve product quality standards, which has greatly improved the overall level of domestic suppliers, and correspondingly has a positive impact on the development of China's standard signing industry

the development of packaging is the driving force for the development of the global label industry

according to the development forecast of the global label market, not all label products will show an increasing trend in the future, some products will remain stable, and some products will gradually decrease. The rapidly growing label products are mainly label products that use thin materials, such as conductive high molecular materials, film materials or non paper materials, which are widely used at present, and are printed in the form of reel output. In terms of the growth of label consumption, the global label consumption will increase by 6.2% to 33billion square meters compared with 20.4 billion square meters in 2001. The label market under development will grow at a double-digit rate, and the developed market will grow at a rate of 3% - 5%. However, the growth rate is uneven. Among them, China's annual growth rate is 15%, the United States' annual growth rate is 5%, Eastern Europe's annual growth rate is 12%, Latin America's annual growth rate is 10%, and Europe and Japan's growth rate can reach 3% - 5%. The label market in China, Latin America and Europe (the use of Eastern synchronous sampling technology and digital time correction technology makes the performance of the experimental machine stable and reliable) has the fastest growth rate, and wet label will become the leading product; The film label printed by the rotary printing machine automatically calculates the maximum air force, upper and lower yield strength, hysteresis ring method, gradual approximation method, non proportional extension strength, tensile strength, compressive strength, constant elongation strength at any point, constant load extension at any point, elastic modulus, elongation, maximum value, minimum value, average value, tortuosity modulus, etc. of the peeling interval and the label in the mold Cut and stack labels will also grow steadily

as the largest label consumer market in the world, the label industry in Europe still maintains a relatively stable and strong momentum, and the supply market has undergone structural changes. Due to the globalization and Europeanization of trademarks, the number of trademarks and the inventory of trademarks are reduced, which will have a direct impact on the supply chain and logistics, and will lead to the continued reduction of trademark order printing and the increasing number of short edition activities of trademark printing. In addition, because end-user companies purchase label printing products across the European continent, label printing manufacturers cannot raise the price of labels in this region, and users can more easily quantify the cost differences of several current label technologies. The further transparency of procurement in the process of value chain and the smarter label purchasing merchants make label printing manufacturers face further price pressure and the pressure of price reduction

the development of packaging will be the driving force for the development of the label industry. Since paper labels cannot meet the decoration needs of containers such as plastic bottles, film labels will grow rapidly in the past 10 years. Globally, the application of glass containers, cans and other packaging containers is decreasing, and the application of plastic containers is increasing. This trend will lead to the redistribution of market share of various label products; Paper labels for bottles and cans will gradually decrease; In mold labels will grow moderately; The application of light-weight glass bottles continues to increase the amount of shrink film labels; The consumption of plastic labels for PET bottles will increase rapidly; The value-added and applicability of self-adhesive labels for glass and plastic containers will be further expanded; The rapid increase of printing equipment for variable information will promote the development of variable information labels; RFID (radio frequency identification) tags will grow at a rate of 10% - 12% per year

important label manufacturers

due to the huge potential of the label market, internationally, they are British ICI (acquired by AkzoNobel), American DuPont, American Solvay, German BASF and Hoechst, and some label professional companies have invested in building label professional factories in China, Specializing in the production of high-end labels (the first is household and beauty products, such as household cleaning products, shampoo and moisturizer; the second is pharmaceutical products; and variable information printing, such as thermal printing; the last is electronic products; other application areas account for a small share, such as batteries, food and beverages, toys and lubricants). Some of these companies followed their customers into China because their existing customers could not find suitable quality labels among local suppliers in China. This article introduces five enterprises that have their own characteristics and occupy a decisive position in China's label market

$page break $◎ Eli (China) Co., Ltd.

this company is a wholly-owned company of American Eli Dennison company in China. As a leading manufacturer in the global self-adhesive industry, Allie Dennison of the United States manufactures self-adhesive materials, office supplies, professional label series and other products all over the world. It is one of the Fortune 500. Allie Dennison entered the Chinese market in 1994, established Allie (China) Co., Ltd., and successively established two coating plants in Kunshan and Guangzhou. The factory adopts the professional technology of Ellie Denison, and has the most advanced coating equipment in the Asia Pacific region, which can accurately control the silicon coating amount and glue coating amount per square meter of material, so as to ensure stable product quality and good printing processing performance and use performance

Fasen brand self-adhesive label materials produced by Eli (China) are widely used in daily chemicals, household chemicals, medicine, food, beverages, electronic appliances, lubricants, batteries, logistics, supermarkets and other fields, and now have become the preferred self-adhesive label materials for major domestic brands. From ordinary paper to basic film, from variable information printing materials to special labels, Ellie (China) products have won the trust of the majority of users. The company has established a professional sales network all over the country. In addition to Kunshan and Guangzhou, it also has offices or cutting centers in Shanghai, Beijing, Tianjin, Dalian, Chengdu, Shenzhen, Wuhan, Hong Kong and Taiwan, thus establishing its position as the first supplier in China's self-adhesive market

Mr. Ellie Stanton, the founder of Ellie Dennison company, is also the inventor of self-adhesive. The company set up a self-adhesive printing training school in Kunshan in 2000. This is the first professional training base for self-adhesive label processing in the Asia Pacific region. Together with world-class partners, it introduces the current world-class self-adhesive printing machines, inks, plate making equipment, plates, die-cutting tools and prepress systems to customers and end users in China and the Asia Pacific region to help them master the basic knowledge in the process of self-adhesive label processing, Improve the ability to solve the problems arising from the processing and use of self-adhesive labels, and drive the development of the self-adhesive industry in China and the Asia Pacific region

◎ Lantai self-adhesive company

the company is the world's leading self-adhesive material supplier, which belongs to UPM group in Finland. UPM group, headquartered in Helsinki, Finland, has a history of more than 100 years. It is the world forest industry group and one of the global top 500 enterprises. Lantai self-adhesive adopts high-quality raw materials and has long-term close cooperation with the famous label paper (face paper and grazin paper) suppliers of UPM group, so their self-adhesive products are integrated with many advanced technologies

Lantai adhesive (Shanghai) Co., Ltd. was established in 1999. The company has introduced advanced coating machines, slitting machines and flat cutting machines. There are many kinds of self-adhesive produced, including mirror copper paper, coated paper, molded paper, thermal paper and heat transfer paper

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