The hottest label market in China is increasingly

2022-08-12
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China's label market is becoming more and more mature and broad

in China, self-adhesive label printing started in the late 1970s. The earliest starting areas are Guangdong, Tianjin and some other coastal cities. The initial equipment and technology were mainly introduced from Japan. In the mid-1990s, self-adhesive label printing began to be gradually promoted throughout the country, and became more and more mature in terms of printing technology, equipment performance, and diversification of materials. Especially in recent years, self-adhesive label printing has sprung up and quickly become a new force. The main reason for its growth is that some manufacturers in Japan and Southeast Asia are optimistic about China's broad consumer market and have invested and put into production. In addition, some state-owned and private printing plants in China are also optimistic about the high profits brought by self-adhesive printing, and have switched to production and put into production. From 1996 to 2000, the net profit of self-adhesive label printing was as high as 18% - 22%

the demand for self-adhesive labels in China is growing rapidly by more than 20% every year, but compared with other label products developed countries, China's label industry is only in its infancy. At present, the market size of self-adhesive labels in China is about 450 ~ 500million square meters, and the per capita share is only 0.3 square meters/person/year. The lightweight production capacity of Hong Kong and Guangdong has gradually become an important label for automotive products, accounting for 67% of the total adhesive label market in China. It is expected that in four or five years, Shanghai will become the largest self-adhesive label market in China, but the current focus is still Guangdong. Some developed countries, such as Australia, have a per capita share of 12 square meters/person/year, and the United States has a per capita share of 15 square meters/person/year. Therefore, China's self-adhesive label market has great potential

it is precisely because of this indisputable fact that many manufacturers have set foot here, resulting in too many manufacturers engaged in the self-adhesive printing industry and too large production and processing capacity, resulting in the disharmonious situation of increasingly fierce competition and supply exceeding demand on the one hand and a broad market space on the other. In general, the domestic self-adhesive label printing industry is gradually maturing in the process of "polishing", and the self-adhesive label printing products are undergoing the process of transformation from medium and low-grade to medium and high-grade

labels with high quality, high information content, novelty, anti-counterfeiting and environmental protection are being accepted by Chinese enterprises. The development direction of domestic label printing is consistent with the international trend, which mainly has the following characteristics:

1 High speed printing - with the increasingly fierce competition and the urgency of demand satisfaction, label printing in order to cooperate with large-scale centralized production tends to accelerate the printing speed on the premise of ensuring the printing quality

2. Exquisite patterns - with the improvement of product quality, the international influence of China's plastic machinery industry is increasing. Exquisite labels that can convey as much product information as possible are needed, and some labels even require artistic appeal

3. Diverse forms - the development trend of labels today is to be personalized, emphasize novelty and improve the amount of information. The label is no longer just a simple bottle sticker, but requires a more three-dimensional sense, and the shape is changeable. Some products even need to include information such as scraping, prize promotion and so on

4. The content of science and technology has increased - mainly in intelligence and anti-counterfeiting. Smart tags can not only replace bar codes and be used in service industry and logistics management, such as airline baggage tags, book tags, instructions for highway non-stop charging, etc., but also have anti-counterfeiting functions

the following industries have particularly prominent demand for labels:

1 Daily chemical industry - according to statistics, the demand for self-adhesive labels of daily chemical products accounts for more than 30% of the total market demand, and 40% of the packaging materials of daily chemical products use self-adhesive labels. Since most products in the daily chemical industry are sold directly over the counter without other forms of outer packaging, labels have become the most important form of product expression. For example, with the increasing popularity of liquid detergent products in daily chemical products, these automatic filling products are more and more pasted on the bottle body with self-adhesive labels in the form of packaging

2. Electronics and electrical appliances industry - self adhesive labels with various appearances can be seen on many electrical appliances. These labels have a large unit area and many kinds. In addition, with the rapid popularization of IT products (computers, electronic communication products), self-adhesive labels will also be widely used as the instruction marks of such products

3. Pharmaceutical industry - with the OTC sales of over-the-counter drugs, drug manufacturers and consumers will also pay more attention to the hygiene and aesthetics of drug packaging. Self adhesive labels have been increasingly used in drug packaging, which has promoted drug manufacturers to speed up the transformation from traditional labels to self-adhesive labels

4. logistics industry in recent years, with the rapid rise of logistics industry in China, modern logistics has an increasingly strong demand for variable information printing labels, such as storage and transportation labels, luggage labels and supermarket labels

the following development trends will appear in the label processing technology:

1. In terms of technology and design, the printing pattern will change from monochrome to multi-color, and develop from simple color blocks, lines and words to eye-catching color printing, so as to better show the richness and beauty of the label image

2. In the use of materials, it is gradually developing from paper to film and special materials, which not only makes the printed labels more exquisite, but also improves the water and moisture resistance, high temperature resistance, wear resistance, tear resistance and so on

3. in the use of inks, considering environmental protection, solvent-based inks will gradually be replaced by water-based inks, and UV inks will also be widely used, because UV inks are dried in the form of curing, there is no harmful gas generation, and there is basically no pollution to the environment

The tensile testing machine of stretch winding film is mainly used for testing the tensile properties of stretch winding film used for transportation and packaging of non-direct contact food

4. The processing mode has developed from simplicity to complexity and integration, from single printing and multiple post-processing to the direction of integration of printing and post-processing, so that printing, hot stamping, polishing, punching, die-cutting and other processes can be completed online at one time

5. The function of the equipment has changed from single type, so it is very important to correctly evaluate the results of product testing. Printing has developed to combined printing, that is, a machine has multiple functions such as embossing, flexo printing, gravure printing and printing at the same time, and can print a label in multiple ways at the same time

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